Insight:

Leesa Sleep is a Certified B Corporation, making high-quality sleep products for good sleep and more good mornings.

When the company was launching the new product, one of the aspects of advertising was to promote it to new and existing customers via email.

Solution:

The email is designed to inform users about new released bed base. Design is formed on existing product's emails emphasizing idea, that Leesa mattress should be bought with perfectly matching foundation.