Istanbul Gyro and Kebab | Brand Collaterals
Insight:
Yeeros 2 Go Food Truck to is an extension of existing family owned Mediterranean restaurant in Norfolk, Virginia. The name of the restaurant and the branding interpret a blend of Greek/Turkish culture and cuisine.
Solution:
To share the experience on Mediterranean food cultures with more people, I helped to create the brand system with unique look. The visuals would stand out among other food trucks as well as could become a part of restaurant interior design.
The very first ideas were based on actual illustrations of Mediterranean cuisine, reminiscent, vibes, landmarks...
However, as we know, history is very complicated subject; even though Greek and Turkish culture has a lot of similarities, it is very different from one another. That’s why “Mediterranean” was the bridge and perfect solution for the fusion.
And first of all, it was going to be a food truck... what else can say louder about the food if not the actual menu itself?
