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Digital Promotion

Cycle Trader | Brand Collaterals

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How to make the important information available for the user?

Insight:

Cycle Trader, a division of Trader Interactive, is composed of a unique portfolio of classified sites, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader. With more than 400,000 new and pre-owned units available from dealers and private sellers. Cycle Trader offers sellers a comprehensive suite of digital marketing solutions to help them advertise their inventory across all devices. Therefore, there is a necessity to send out their packages and deals to keep their consumers up to date.

Solution:

Providing the user with a direct way to reach the information they are looking for, by utilizing promotional materials such as emails, brochures and guides.

The MIC is a not-for-profit 501(c)(6) national trade association supporting motorcyclists in the U.S. by representing manufacturers, distributors, dealers and retailers, members of allied trades with a commercial interest in the industry. The MIC name originated in 1970, but the association has existed under other names since 1914.

Partnered with MIC, Cycle Trader provides a guide with tips on how to buy and sell used motorcycle.

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